On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa.

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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.



Shein’s and Temu’s prices will get hit even harder by the new de minimis rule

https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein



Expand your reach with the new global selling experience

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH



New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation!

Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever.



IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare

https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/



Amazon CEO wants to put ads in your Alexa+ conversations

https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/



Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network

https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers



Amazon.com announces second quarter results

https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report



Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:51 - Worldwide De Mimimus Rule


• 03:05 - Star Rating Update


• 04:59 - New Amazon Global Experience


• 06:46 - Sponsored Brand Video Ads


• 08:59 - IRS Targeting Ecom Sellers


• 11:09 - Alexa Ads


• 12:39 - Fake Reviews CrackDown


• 14:33 - Strategy of the Week: Inventory Heat Maps


• 16:35 - Amazon Earnings